Before we move forward with the list of best landing page builder, let’s understand what is a landing page.
A landing page is a standalone webpage which helps in marketing or advertising the campaign. When the visitor clicks on a Google Adwords ad or anything similar they land on this page. The sole purpose of this page is converting visitors into leads or customers. They help marketers to generate leads and increase email signups.
With a landing page, marketers can promote all their offerings which include eBooks, whitepapers, checklists, special discounts, and other attractions. Thus, with such importance of a landing page, it is important that your landing page builder is also effective and includes all the basic features. So, here is a list of best landing page builders to select from:
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1. Insta Page
This is one of the most popular options in the list of best landing page builders. This is a very easy platform that helps in communicating with team members under the same centralized Insta page platform. It is a convenient and easy platform for users who are absolutely new in this field.
They can easily design amazing landing pages without any issue. The features provided by Insta Page also include a heat map and dynamic text placement to help you increase conversion through personalization. In this, teams can manage and work on multiple campaigns at the same time. This company also provides excellent customer support via email and live chat. They also have the option of one on one support.
2. Thrive Architect
This is specially designed for WordPress and like other builders, its just drag and drop. It comes with 271 tested landing page templates which make the creation easier. Many conversion elements like forms, testimonials, timers, etc. are available that you can integrate into your landing page.
Along with this they also provide Thrive Optimize which is a separate product designed for A/B split testing. A single license costs $67 which is very affordable compared to the other landing page builders.
The major features of Unbounce include its ability to work with WordPress, dynamic text placements for personalization, faster pages for mobile devices, parallax scrolling and popups, and sticky bars. The amazing feature of parallax scrolling helps in increasing the engagement on the landing pages. It also has the drag and drop feature which makes it easy to use.
The annual pricing plans start from $99/month. The basic plan includes access to 75 landing page templates and consists of the A/B testing feature along with WordPress and HubSpot integration and SSL encryption. They also have the option of Premium or Enterprise plans which give you access to more templates and features.
A person without any technical or programming knowledge can easily work on this and create landing pages. There are pre-designed templates from where you can select the one which suits you the best. There are tools that can help you in customizing your own landing pages as per the customer need.
The basic plan starts from $29/month, making it the most affordable landing page builder in the market. In this, you can create unlimited landing pages for unlimited visitors. You can also go for advanced features such as A/B testing, webhooks, and autoresponders.
This landing page builder has all the features from the popular landing page builders. Along with this it also has some nice additions like the Facebook instant ad creator and popup creator. This allows easy integration of Facebook ads with your landing page into your campaigns.
The prices offered are the lowest and very affordable for online businesses. This company offers a weekly coaching call for their customers. They also have popups and other display triggers that help in more engagement and increasing the conversion rates based on how they are used.
6. Optimize press
This is also a WordPress based landing page builder but has more features compared to other page builders. It helps in building other types of pages too from membership portals, blogs, sales pages and more. As a result, you get access to various templates and not just lead generation landing pages.
They have a huge library of graphical elements that can be used to build customized pages for your site. You can take up any price plan based on the features you want to use. It offers more templates than most of the landing page builders. They have various options like video backgrounds, page engagement elements, bonus plugins, site plugins, etc.
7. Click Funnels
This is majorly used to build sales funnels but they also offer tools and editors to create landing pages, membership websites, product launch page, lead generation systems, squeeze pages, etc. It helps in increasing the conversion rate by guiding visitors through the entire sales process.
They some key features like 24/7 customer support, simple drag and drop editor, running automated marketing campaigns, etc. and all this is available on a single dashboard. It is very user-friendly and the beginners won’t feel any trouble using the advanced features as well. It is a typical result oriented landing page builder which will help you in all the aspects. They are soon coming up with the ability to run your program and use the in-house CRM as well.