Before getting into the Facebook Marketing tutorial, we need to understand that there are approximately 2.7 billion people actively using Facebook every month to connect with family, friends, and discover things that matter to them.
This provides a base for millions of businesses, both small and big, to connect with people on the platform and sell their products/services.
When used to its fullest potential, Facebook can help businesses create results that influence brand awareness, customer relationships, and increase sales.
But being able to use the world’s largest social network doesn’t mean it is easy to get by. There are strategies and dozens of tricks to the trade that might overwhelm the marketers. In the end, it is all about creating Facebook marketing campaigns that can certainly grab the user’s attention.
By continuously adapting fresh approaches, you can ensure that your business marketing efforts remain just as practical for years to come.
With that in mind, we have created this ultimate Facebook Marketing tutorial, that will walk you through everything you need to know to make your business reach its target audience.
Let’s get started.
Getting started with Facebook for Business
In this Facebook marketing tutorial, first, you need to do is set up a Facebook page for your business.
After that, you can post content related to your business, link to your company website, and communicate with your targeted customer base.
Having a Facebook Business page is extremely important, especially if you are on a budget. This will save you a ton of money during the initial stages of the campaign because this is the time you would want to introduce your business, product, or services to potential customers.
Once you gain the trust of your customers, you can start using paid marketing strategies on Facebook, such as Facebook Ads.
Facebook Marketing Tutorial: 6 Steps to Easy Facebook Marketing Strategy
There are different ways to market your business on Facebook. Now that you understand different types of Ads and posts you can create for marketing campaigns, here are some steps you need to consider.
#1 Define your target audience
Every business works on a particular niche, and that niche has a specific set of audience. So, first, you need to determine who your target is. Based on your products or services, you need to determine:
- What is the age group of your potential customers
- What are the challenges they are facing
- Where do they live
- How often they use Facebook
- What kind of jobs they have
In this very first step, it is important to understand the fundamentals of Facebook demographics. This is where Facebook Audience Insights will come in handy. After creating your Facebook Business page, locate Facebook Audience Insights within the Facebook Ads manager. From there, you can find out even the minute details about your targeted customers. With Facebook Audience Insights, you can retrieve information, including:
- Facebook usage
- Language they speak
- Location where they live
- Their relationship status
- Their education
- And age
Once you know who your target audience is, it will become easy for you to prepare a marketing strategy.
#2 Choose your objective
Facebook offers many different types of marketing objectives for businesses to help them achieve their marketing goals. They are:
- Store Traffic: drive nearby potential customers to brick and mortar stores
- Conversions: get users to take specific actions on your website, such as buy your product or subscribe to your channel, etc.
- Messages: encourage users to contact your business
- Lead Generation: get new prospects into your sales funnel
- Video Views: get more users to watch your video
- App Installs: get users to download and install your app
- Engagement: reach a wide audience
- Traffic: drive traffic to a specific app or website
- Reach: expose your advertisement/post to as many users as possible in your audience
There are many different ways to accomplish these objectives. You need to choose your objective and plan your marketing strategy accordingly. They can be achieved organically through posting engaging content regularly, engaging with the users, optimizing the business page or through paid ads. We will discuss these aspects in the coming sections.
#3 Plan your content mix
Once the objective is clear, it is time to come up with a solid plan for how you are going to execute it and achieve your goals.
For this, you will have to understand the right content mix. This includes whether you will be using only texts, images, videos, infographics, or a combination of them. Moreover, you will also have to determine whether you will be entertaining, educating, informing, or promoting. There is an 80-20 rule that the majority of Facebook marketers use. The rule says:
- 80% of your ad content should be informational, educational, and a bit entertaining
- 20% of your ad content should be business-related, essay promotional
That is, your marketing content should focus on sharing stories and ideas, as well as include personal interactions with your followers while leaving some room for promotion.
The promotion of your business is a must, but it should not compromise with the value your business is providing to your customers.
The most crucial aspect of the content mix is determining when to post. Research says that the best time to post on Facebook is:
- For business-to-customer (B2C) brands – Monday, Tuesday, or Wednesday at 12 p.m. EST
- For business-to-business (B2B) brands – Tuesday, Wednesday, or Thursday between 9 a.m. and 2 p.m. EST
#4 Optimize Facebook Business Page for engagement
To achieve maximum out of your marketing goals, you need to work on making your Facebook Business page easy for your target audience to find. The goal is to compel your potential customers into liking your page.
This is where Facebook page optimization comes into play. There are certain ways you can optimize your business page including its content. For starters:
- Add Facebook Like and Share buttons on your blogs and website so that users can find, follow, and share your business page with just one click
- Provide a link to your business page in your newsletter, email signature, and other communicating channels
People would like to know about your business, so take the “About” section seriously. Keep it up-to-date and focus on the brand. Whenever there is engagement from the users, you always have to reply. Answer the questions, and always reply to comments and messages.
Last but not least, regularly audit your business page to ensure that there isn’t any outdated information and content.
Now, remember that Facebook is a networking platform. If you are not dedicatedly engaged with your page, you will lose its followers.
So, it is better to keep posting stuff. Consider step #3 for this aspect. Plan the right content mix and schedule your posts accordingly.
How to get Facebook ‘users’ and ‘likes’ organically?
In order to increase your Facebook reach –
- Promote your page on Facebook by updating your ‘About’ section
- Promote your business page through your company website
- Promote your page through email marketing
- Promote your page using other social media channels like Instagram, LinkedIn, Snapchat, Twitter, etc.
#5 Use Facebook tools to the maximum
Now, simply optimizing the page and creating posts and ads won’t do much. In order to maximize your efforts, you have to take help of Facebook tools. Adding these tools to your marketing plan will reap your significant benefits.
- Facebook Groups: Facebook Groups are a place for people to share ideas and information. They are like your community centers and coffee shops where people gather. You can join a group relevant to your niche. And start engaging there. It is a great way to build trust and loyalty while attracting new users.
- Facebook Messenger Bot: A study reported that a user only waits for 10 minutes to see if the business responds before moving on to the next brand. It is not possible for you to stay active in the chat section to respond to every message you receive. This is where Messenger chatbots come in handy. These chatbots can respond to the messages you receive and engage the users.
- Facebook Business Manager: Facebook Business Manager is a one-stop solution for managing all your business tools and business assets, among other things. It allows you to manage your paid and organic Facebook posts.
#6 Use Facebook Ads to grow your business
Determine where you want to place your posts and ads. Who you want to target? Desktop users, mobile users, or both?
If you are a beginner, we recommend that you use Automatic Placements, as this option will automatically place your advertisement across Facebook, Messenger, and Instagram. If you want to target specifically, Facebook provides you with the following options.
- Specific mobile devices and operating systems: Android, iOS, feature phones, etc.
- Placements: sites, apps, in-article, messages, in-stream, stories, feeds
- Platform: Facebook, Messenger, or Instagram
- Device Type: desktop, mobile, or both.
If you are new to Facebook marketing, you need to know that there are different types of Facebook Ads that are created differently. The most popular ones include:
- Image Ads: Image Ads are a great way to get started with Facebook marketing. You can create an Image Ad by boosting an existing post with an image from your Facebook Business page.
- Video Ads: Video Ads can appear as in-stream ads or run in Stories and News Feeds. Such ads are best for showing your products in action.
- Video Poll Ads: This is a mobile-only ad format that can be used to increase brand awareness.
- Carousel Ads: With Carousel Ads, you can create one large panorama image using a maximum of 10 images. It is a type of ad used to showcase products or services.
- Slideshow Ads: These are short video ads that include video clips, still photos, and text. They are popular among marketers because of their eye-catching motion.
- Collection Ads: This is a Facebook paid ad offered only for mobile devices. You can display five products at a time that the customers can buy.
- Lead Ads: This is a type of Facebook Ad that is designed for users to give their contact information. Lead Ads are great for encouraging subscriptions and newsletters.
- Dynamic Ads: Using this type of add, you can target products to those customers who are most likely interested in them. For example, if a user has visited a product page on your website, then this product will appear in his/her Facebook feed.
- Messenger Ads: Messenger ads are another great way to promote your products and services.
So, these are some of the most effective ways to reach out to your target audience and promote your business.
The Bottom Line
Creating a Facebook Business page is not the only thing to do. You need to create engaging content and post them regularly.
Moreover, paid Facebook Ads gives you all the necessary tools that can make your marketing campaign more interesting and appealing to the customers.
I hope our Facebook marketing tutorial helps you in growing your business And don’t forget to respond to the comments and messages from the users.