Looking for a guide on Quora marketing strategy and how it can help you to generate traffic for your business??
In this guide, you will find a complete step by step information on how to use Quora for your business and generate leads, sales, and traffic for your business. Let’s get started.
What is Quora?
Its a place where people can ask questions, which could be answered by other people.
The best answers could be supported by other people, which is known as an “upvote” in this platform, and vice versa, where the answers not appropriate can get a downvote.
It is one of the largest question-answer websites in the world. So, although quite a new concept, but it can be used properly to better the business you are thinking of expanding.
In 2019, it was calculated that this platform had over 300 million unique monthly visitors.
Although some may argue that this question-answer format may not be a good thing for marketing campaigns, the available statistics say otherwise.
An effective Quora Marketing Strategy is an excellent tool to generate traffic and sales for your business.
Advantages of Quora in Marketing?
There are many advantages of Quora for e.g. Writing a post on Quora takes 10 minutes to write which is a lot easier than creating YouTube videos.
Another benefit of Quora is long term traffic, the answers from years ago can also be found, so it has a longer life then say Facebook post where the post remains in the news feed for hardly 24 hours, same with Instagram and Twitter.
How Quora works?
The use of Quora to market your service and products are related to the understanding of how the platform works.
The platform was created to generate and share knowledge and grow its volume gradually.
This knowledge is not only limited to books, libraries, or other traditional sources; in this digital age, knowledge is available through podcasts, magazines, blogs, and almost anything on the internet.
Additionally, not all knowledge is established facts, many of them are experimental, subjective, and opinionated, which could also be a different view shared by someone.
Understanding Quora algorithm
This online platform uses advanced AI and Machine learning to connect people with the answers with those having the questions.
You can even write out a question and reach out to the people specifically whom you want to answer them.
As you continue using the platform, Quora starts recognizing your field of expertise and directly route questions to you.
Your response is then floated to other experts who can support your answer and upvote it.
For this reason, every user gets a continuously refined field that grows better with use.
So, what is the great thing about using Quora?
For one, it is not a “social” media site where you can contact friends and share photos, videos, and other things.
From a marketing standpoint, the platform provides the chance to reach and impact people at the instant they are purposefully researching and evaluating products.
Your prospective customers can start enquiring about you, your challenges, or your products or services.
The platform is a stress-free way to be connected with them and discuss your brand by just answering questions.
So, Quora Marketing Strategy is a great way to create brand awareness.
Step by step guide: 5 steps to get started
1. Just go to quora.com and sign up. You can signup with Google, Facebook, or email.
2. Now pick at least 10 topics of your interest.
3. Select related accounts that you are interested in.
4. Now you need to optimize your profile
Just click on your profile at the top right-hand side.
- You need to have a nice profile picture of yourself. Closeup of your face would be ideal.
- Add credential of yours like Digital Marketing Expert, Content Writer at XYZ company
- Add a description of yourself and you can include your website URL in the description because many people will visit your profile when you start answering the questions and you can redirect them to your website.
- Now add the topics which you know about and identify the topic which is a good amount of followers. For e.g. politics, digital marketing, etc.
Click on done.
5. Start answering the questions- After that click on a particular topic and start answering the questions who have a good number of followers and fewer answers.
You need to develop some credibility before start promoting your business.
Remember the 80-20 rule, where 80% you should answer questions where you need to solve the problem and 20% you can do promotions of your services or products.
How to answer questions in Quora to bring quality traffic on your website?
Now let’s cover how to bring quality traffic from Quora?
You need to find the questions which your potential customers are asking and answer them in a manner that solves the problem and then redirects to your website.
For this you don’t need to provide the complete solutions in the Quora platform, you can include 2-3 points in your answers and ask users to click on a link to get full solution over there.
How to structure your Quora answers?
- Add a compelling headline.
- After headline add an image
- Add summary
- Give some information to back up your answer.
- You can bold some of the lines which are important.
- Add a link to your answers so that you can generate traffic.
- Share your answer on social media/email
To access Quora stats you need to go to your profile and click on stats
You can check out your answer views over 7 days or 30 days or even all time.
You can check out which answers have got more views and try to answer similar kinds of questions.
The online platform provides the chance to promote third-party content as well.
It may be possible that a customer had given a great review and you can promote it in this sector.
And the answers will be available for an extended period of time, as these responses are indexed by Google, so there is no problem of losing your content.
So, unlike the social media post, your products and services will get additional exposures and amplification through another avenue.
So, you see, the huge number of prospective customers you can reach through this platform which can be very fruitful for the revenue and exposure for your business.
So, go ahead, and start using this unique facet of online marketing with Quora.
Let me know how you are taking advantage of Quora, on the comment below.